Social Media Manager
Bimbo Bakeries USA Australia
Looking for a Remote (Region) Marketing role? Social Media Manager at Bimbo Bakeries USA is listed on Makely Remote Jobs as a Full-time opening based in Australia (Australia). Review the role overview below, then apply on the employer’s original listing — Makely Remote Jobs does not process applications.
Skills
- Social Media Manager
- Digital Marketing Manager
- Brand Management
- Content Marketing Manager
- Social Media Management
- Social Media Marketing Manager
- Social Media Content Manager
- Social Content Manager
- Social Media Community Manager
- Social Media Communications Manager
- Social Community Manager
Role overview
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development, and allows our associates to be their authentic selves.
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $78,600 - $ 102,200
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
**This role can be remote.**
Position Summary:
The Manager, Social Media is responsible for end-to-end oversight, governance, and execution of social media activities across all brands. This role ensures all content, responses, and engagements are legally compliant, brand-appropriate, and aligned with corporate standards. This position serves as the central authority for social media review, scheduling, posting governance, and response management, while proactively mitigating risk, managing viral events, and ensuring the front-line Consumer Relations team is fully aligned on messaging, promotions, and approved responses.
Key Responsibilities:
- Social Media Governance & Oversight
- Own end-to-end governance of social media activity across all brands (e.g., Bimbo Bakeries USA, Barcel USA, Bimbo Canada, Bimbo UK, Popcornopolis, St. Pierre)
- Ensure consistency in brand voice, tone, and messaging across all platforms (Instagram, TikTok, Facebook, etc.)
- Establish and enforce standard operating procedures for social media engagement, posting, and response management
- Maintain control and visibility over all published and scheduled content
- Legal & Regulatory Review
- Oversee legal, regulatory, and compliance review of all social media content and responses prior to posting
- Ensure adherence to:
- o Advertising and promotional regulations
- o Brand guidelines
- o Allergen, health, and product claim requirements
- Serve as the liaison between Legal, Marketing, and Consumer Relations for content approvals
- Develop clear posting guidelines for agencies and internal teams to ensure compliance (e.g., influencer/event posting rules)
- Content Review, Scheduling & Posting
- Review and approve all social media content prior to publication
- Manage content calendars, scheduling, and posting cadence across brands
- Ensure alignment with:
- o Active campaigns and promotions
- o Seasonal initiatives
- o Product launches and marketing activations
- Coordinate with agencies to ensure timely execution and accuracy of content
- Maintain centralized oversight of posting responsibilities to ensure accountability
- Social Listening, Monitoring & Engagement
- Oversee real-time monitoring of social media platforms for:
- o Brand mentions
- o Consumer inquiries and complaints
- o Emerging trends and viral content
- Ensure timely, accurate, and brand-appropriate responses to consumer interactions
- Classify sentiment and identify risk levels (low, medium, high) to determine appropriate action
- Escalate high-risk or sensitive issues (e.g., food safety, allergens, reputational risk) appropriately
- Front-Line Team Enablement & Communication
- Ensure the Consumer Relations team is fully informed of:
- o Approved messaging and statements
- o Active promotions and campaigns
- o Viral trends and required response language
- Develop and distribute response templates, FAQs, and guidance documents
- Provide real-time updates when messaging changes or new risks emerge
- Partner with training teams to ensure consistent execution by front-line associates
- Escalation Management & Risk Mitigation
- Triage, assess, and escalate high-risk social media interactions
- Coordinate with cross-functional teams (Legal, Quality, Safety, Marketing) on sensitive issues
- Ensure all escalations are handled with urgency and properly documented Establish escalation protocols and ensure adherence across all teams
- Cross-Functional Collaboration
- Serve as the central hub connecting:
- o Marketing and Brand teams
- o Legal and Regulatory
- o Consumer Relations
- External agencies (Ensure alignment across all stakeholders on messaging, timing, and response strategy
- Support campaign launches, influencer events, and brand activations
Leadership Competencies:
- Situational Adaptability – Adapts approach and attitude in real time, according to the changing demands of different solutions.
- Drives Engagement - Creates a climate where people are motivated to do their est to help the organization achieve its objectives.
- Ensures Accountability – Holds self and others accountable to meet commitments.
- Manages Complexity – Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.
Education and Work History:
- Bachelor’s degree or equivalent experience
- Experience in Social Media Management or Consumer Relations
- Strong knowledge of social media platforms and engagement strategies
- Experience working with legal/compliance review processes
- Proven ability to manage high-volume, fast-paced environments
- Strong written communication and brand voice management skills
- Experience working with agencies and cross-functional teams
The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Originally posted on Himalayas
Summary provided for discovery. Always confirm details and apply on the original source. Makely Remote Jobs is not the employer and does not process applications.
Frequently asked questions
Is Social Media Manager at Bimbo Bakeries USA a remote job?
Yes. This listing is categorized as Remote (Region) on Makely Remote Jobs. Confirm any location or timezone limits in the original posting before you apply.
What is the employment type for Social Media Manager?
Source data lists this as Full-time. Always verify the contract type, benefits, and start date on the employer’s application page.
Where is Social Media Manager located?
Listed location: Australia. Many remote Marketing roles allow work-from-home with country or timezone restrictions — check the full description.
Do I apply on Makely Remote Jobs?
No. Makely Remote Jobs aggregates public remote job feeds for discovery. Use “Apply on Original Site” to open the employer’s official application URL. We never host applications or collect resumes.
What is the salary for Social Media Manager?
Reported pay range: USD 78,600 – USD 102,200 / year. Figures come from the source feed when available and may be incomplete — confirm compensation during the application process.